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Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.].
Publication details: Upper Saddle River, N.J. : FT Press, c2010.Edition: 2nd edDescription: xv, 414 p. : ill. ; 24 cmISBN:- 9780137058297 :
- 0137058292 :
- HF5415.2 .M35543 2010
Contents:
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.2 .M35543 2010 (Browse shelf(Opens below)) | Available | 5015798 |
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
Includes bibliographical references and index.
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
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