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Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss.
Language: English Original language: German Publisher: Cham, Switzerland : Springer, [2019]Copyright date: ©2019Description: ix, 238 pages : illustrations ; 25 cmContent type:- text
- still image
- unmediated
- volume
- 9783030107932
- 3030107930
- Grundlagen empirischer Forschung. English
- HF 5415.2 .E3713 2019
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Non-fiction | Main Collection | HF 5415.2 .E3713 2019 (Browse shelf(Opens below)) | Available | C20040317 |
Adaptation from the German language edition: Grundlagen empirischer Forschung : zur Methodologie in der Betriebswirtschaftslehre by Martin Eisend and Alfred Kuss.
Includes bibliographical references and index.
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