AUD Library Catalog

Normal view MARC view

Research methodology in marketing : (Record no. 49744)

MARC details
000 -LEADER
fixed length control field 01396aam a2200361 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field AE-DuAU
001 - CONTROL NUMBER
control field on1078888136
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241127180756.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181214t20192019sz a b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783030107932
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 3030107930
035 ## - SYSTEM CONTROL NUMBER
System control number <a href="(OCoLC)1078888136">(OCoLC)1078888136</a>
040 ## - CATALOGING SOURCE
Original cataloging agency YDX
Language of cataloging eng
Description conventions rda
Transcribing agency YDX
Modifying agency YDXIT
-- BDX
-- UK-RwCLS
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title eng
Language code of original and/or intermediate translations of text ger
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2
Item number .E3713 2019
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415.2 .E3713 2019
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Eisend, Martin,
Relator term author.
9 (RLIN) 188001
240 10 - UNIFORM TITLE
Uniform title <a href="Grundlagen empirischer Forschung.">Grundlagen empirischer Forschung.</a>
Language of a work English
245 10 - TITLE STATEMENT
Title Research methodology in marketing :
Remainder of title theory development, empirical approaches and philosophy of science considerations /
Statement of responsibility, etc Martin Eisend, Alfred Kuss.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS
Place of production, publication, distribution, manufacture Cham, Switzerland :
Name of producer, publisher, distributor, manufacturer Springer,
Date of production, publication, distribution, manufacture [2019]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS
Date of production, publication, distribution, manufacture ©2019
300 ## - PHYSICAL DESCRIPTION
Extent ix, 238 pages :
Other physical details illustrations ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent
336 ## - CONTENT TYPE
Content Type Term still image
Content Type Code sti
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term unmediated
Media Type Code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term volume
Carrier Type Code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Adaptation from the German language edition: Grundlagen empirischer Forschung : zur Methodologie in der Betriebswirtschaftslehre by Martin Eisend and Alfred Kuss.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
9 (RLIN) 188002
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kuss, Alfred,
Relator term author.
9 (RLIN) 188003
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Books
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a 49744
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Library of Congress Classification     Non-fiction American University in Dubai American University in Dubai Main Collection 2019-12-19 Oasis Proquest 404.00   HF 5415.2 .E3713 2019 C20040317 2023-11-08 2019-12-19 Books
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