The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid.

Contributor(s):

Publication details: New York : Fitzroy Dearborn, 2003.Description: 3 v. (xxiii, 1873 p., [72] p. of plates) : ill. ; 29 cmISBN:

1579581722

Other title:

Encyclopedia of advertising

Uniform titles:

Advertising age.

Subject(s):

Advertising -- Encyclopedias

LOC classification:

HF5803 .A38 2003

Summary: Featuring nearly 600 extensively illustrated entries, "The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field and discusses the key aspects of methodology, practice, strategy and theory.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Barcode
Reference Books	American University in Dubai	American University in Dubai	Reference Books	REF HF 5803 .A38 2003 v.1 (Browse shelf(Opens below))	Not for loan	5176007
Reference Books	American University in Dubai	American University in Dubai	Reference Books	REF HF 5803 .A38 2003 v.2 (Browse shelf(Opens below))	Not for loan	5176025
Reference Books	American University in Dubai	American University in Dubai	Reference Books	REF HF 5803 .A38 2003 v.3 (Browse shelf(Opens below))	Not for loan	5176043

Includes bibliographical references and index.

Featuring nearly 600 extensively illustrated entries, "The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field and discusses the key aspects of methodology, practice, strategy and theory.

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The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid.

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