MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02388cam a2200397u 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050916b ||||||||||||||||||||eng|u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1579581722 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm51100261 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
QDK |
| Transcribing agency |
QDK |
| Modifying agency |
NJB |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5803 |
| Item number |
.A38 2003 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
REF HF 5803 .A38 2003 v.1 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The Advertising age encyclopedia of advertising / |
| Statement of responsibility, etc |
editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Encyclopedia of advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Fitzroy Dearborn, |
| Date of publication, distribution, etc |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
3 v. (xxiii, 1873 p., [72] p. of plates) : |
| Other physical details |
ill. ; |
| Dimensions |
29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 #0 - SUMMARY, ETC. |
|---|
| Summary, etc |
Featuring nearly 600 extensively illustrated entries, "The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field and discusses the key aspects of methodology, practice, strategy and theory. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Form subdivision |
Encyclopedias. |
| 9 (RLIN) |
13852 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonough, John. |
| 9 (RLIN) |
13853 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Egolf, Karen. |
| 9 (RLIN) |
13854 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Museum of Broadcast Communications. |
| 9 (RLIN) |
13855 |
| 730 0# - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Advertising age. |
| 9 (RLIN) |
13856 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
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| g |
y-gencatlg |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
25755 |
| b |
09-29-10 |
| c |
08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Reference Books |
| Source of classification or shelving scheme |
Library of Congress Classification |
| Suppress in OPAC |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
0 |
| i |
647800 |
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0 |
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i10341031 |
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08-06-10 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| a |
REF HF 5803 .A38 2003 v.2 |
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647818 |
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i10341043 |
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08-06-10 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| a |
REF HF 5803 .A38 2003 v.3 |
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647826 |
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Copy Type:02 - Reference |
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i10341055 |
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08-06-10 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
02-28-04 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |