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Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.
Publication details: Australia ; Boston, MA : Thomson/Wadsworth, c2009.Edition: 8th edDescription: xiii, 466 p. : ill. ; 24 cmISBN:- 9780495500537 (pbk.):
- 0495500534 (pbk.):
- PN1992.55 .E18 2009
Incomplete contents:
Pt.1. Programming resources and constraints -- Ch.1. A framework for programming strategies -- Ch.2. Program ans audience research -- Ch.3. Domesti c and international syndication -- Pt.2. Broadcast television strategies -- Ch.4. Prime-time network entertainment programming -- Ch.5. Non-prime-time network television programming -- Ch.6. Television station programming strategies -- Ch.7. Public television programming -- Pt.3. Cable, satelite, and online strategies -- Ch.8. Cable, wireless, satelite, and telephone program distribution-- Ch.9. Basic and premium subscription programming -- Ch.10. Online video and audio programming -- Pt. 4. Radio programming -- Ch.11. Music radio programming -- Ch.12. Information radio programming.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | PN 1992.55 .E18 2009 (Browse shelf(Opens below)) | Available | 600349 |
Includes bibliographical references (p. 437-444) and indexes.
Pt.1. Programming resources and constraints -- Ch.1. A framework for programming strategies -- Ch.2. Program ans audience research -- Ch.3. Domesti c and international syndication -- Pt.2. Broadcast television strategies -- Ch.4. Prime-time network entertainment programming -- Ch.5. Non-prime-time network television programming -- Ch.6. Television station programming strategies -- Ch.7. Public television programming -- Pt.3. Cable, satelite, and online strategies -- Ch.8. Cable, wireless, satelite, and telephone program distribution-- Ch.9. Basic and premium subscription programming -- Ch.10. Online video and audio programming -- Pt. 4. Radio programming -- Ch.11. Music radio programming -- Ch.12. Information radio programming.
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