| 000 -LEADER | |
|---|---|
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| 001 - CONTROL NUMBER | |
| control field | ocm15033338 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144403.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071004s2007 at a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007938732 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780495500537 (pbk.): |
| Terms of availability | 104.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0495500534 (pbk.): |
| Terms of availability | 104.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | PN1992.55 |
| Item number | .E18 2009 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | PN 1992.55 .E18 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Eastman, Susan Tyler. |
| 9 (RLIN) | 18216 |
| 245 10 - TITLE STATEMENT | |
| Title | Media programming : |
| Remainder of title | strategies and practices / |
| Statement of responsibility, etc | Susan Tyler Eastman, Douglas A. Ferguson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia ; |
| -- | Boston, MA : |
| Name of publisher, distributor, etc | Thomson/Wadsworth, |
| Date of publication, distribution, etc | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 466 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 437-444) and indexes. |
| 505 1# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt.1. Programming resources and constraints -- Ch.1. A framework for programming strategies -- Ch.2. Program ans audience research -- Ch.3. Domesti c and international syndication -- Pt.2. Broadcast television strategies -- Ch.4. Prime-time network entertainment programming -- Ch.5. Non-prime-time network television programming -- Ch.6. Television station programming strategies -- Ch.7. Public television programming -- Pt.3. Cable, satelite, and online strategies -- Ch.8. Cable, wireless, satelite, and telephone program distribution-- Ch.9. Basic and premium subscription programming -- Ch.10. Online video and audio programming -- Pt. 4. Radio programming -- Ch.11. Music radio programming -- Ch.12. Information radio programming. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Television programs |
| General subdivision | Planning. |
| 9 (RLIN) | 119291 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Radio programs |
| General subdivision | Planning. |
| 9 (RLIN) | 119292 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Cable television |
| General subdivision | Planning. |
| 9 (RLIN) | 74135 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Planning. |
| 9 (RLIN) | 119293 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferguson, Douglas A. |
| 9 (RLIN) | 119295 |
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| -- | 03-25-2008 |
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| b | 08-06-10 |
| c | 08-06-10 |
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| Koha item type | Books |
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| Operator's initials, OID (RLIN) | 03-25-08 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
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| a | PO31554 |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| y | i10285131 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 385.69 | PN 1992.55 .E18 2009 | 600349 | 2023-11-22 | 385.69 | 2015-07-25 | Books |