What sticks : Why most advertising fails and how to guarantee yours succeeds Rex Briggs and Greg Stuart.

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Publication details: Chicago : Kaplan Pub., c2006.Description: xxi , 275 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415 .B666 2006 (Browse shelf(Opens below))	Available		5013246

Includes bibliographical references( p. 259-265 ) and index.

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