| 000 -LEADER | |
|---|---|
| fixed length control field | 01149cam a22003374a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 30734 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144851.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060511s2006 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006015680 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781419584336 : |
| Terms of availability | 25.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1419584332 : |
| Terms of availability | 25.00 |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .B666 2006 |
| 069 ## - | |
| -- | 09333520 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415 .B666 2006 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415 .B666 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Briggs, Rex, |
| Dates associated with a name | 1971- |
| 9 (RLIN) | 143588 |
| 245 10 - TITLE STATEMENT | |
| Title | What sticks : |
| Remainder of title | Why most advertising fails and how to guarantee yours succeeds |
| Statement of responsibility, etc | Rex Briggs and Greg Stuart. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chicago : |
| Name of publisher, distributor, etc | Kaplan Pub., |
| Date of publication, distribution, etc | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi , 275 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references( p. 259-265 ) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 143589 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 143590 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stuart, Greg, |
| Dates associated with a name | 1959- |
| 9 (RLIN) | 143591 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P25.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 12-09-10 |
| c | 12-08-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 12-08-10 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | ilu |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5013246 |
| j | 0 |
| l | audmc |
| o | - |
| p | 92.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i11706922 |
| z | 12-08-10 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2010-12-08 | 92.00 | HF 5415 .B666 2006 | 5013246 | 2023-11-08 | 92.00 | 2015-07-25 | Books |