AUD Library Catalog

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		Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services / Guy Kawasaki with Michele Moreno. by Kawasaki, Guy, 1954- Moreno, Michele Edition: 1st pbk. ed. Publication details: New York, NY : HarperBusiness, 2000, c1999 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.153 .K384 2000. Place hold
		Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz. by Schultz, Don E Schultz, Heidi F Publication details: Mason, Ohio : South-Western/Thomson Learning, c2004 Other title: Brand babble : sense and nonsense about branding. Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 S364 2004. Place hold
		The PDMA handbook of new product development / edited by Kenneth B. Kahn ; associate editors, George Castellion, Abbie Griffin. by Kahn, Kenneth B Product Development & Management Association Edition: 2nd ed. Publication details: Hoboken, NJ : Wiley, c2005 Other title: Handbook of new product development Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.153 .P35 2005. Place hold
		The power of retail branding : Innovative marketing strategies for achieving brandpower / Arthur A. Winters, Peggy Fincher Winters; [editor in chief], Carole Paul and the editors of Retail Ad World. by Winders, Arthur A Winters, Peggy Fincher Paul, Carole Publication details: New York, NY: Visual Reference Publications; Distributors, Watson-Guptill, HarperCollins, c2005 Other title: The power of retail branding : Innovative marketing strategies for achieving brandpower. Availability: Items available for reference: American University in Dubai: Not For Loan (1)Call number: HD 69 .B7 W56 2005.
		Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by Gilmore, James H, 1959- Pine, B. Joseph Publication details: Boston, MA: Harvard Business School Press, c2007 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.15 .G55 2007. Place hold
		Strategic new product development for the global economy / Toyohiro Kono and Leonard Lynn. by Kono, Toyohiro Lynn, Leonard H Publication details: New York, NY : Palgrave Macmillan, 2007 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.153 .K66 2007. Place hold
		Producing fashion : commerce, culture, and consumers / edited by Regina Lee Blaszczyk. by Blaszczyk, Regina Lee Series: Hagley perspectives on business and culture Publication details: Philadelphia, PA : University of Pennsylvania Press, c2008 Availability: Items available for loan: American University in Dubai (1)Call number: TT 497 .P76 2008. Place hold
		Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans. by Ryans, Adrian B, 1945- Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2009 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.15 .R93 2009. Place hold
		Achieve brand integrity! : ten truths you must know to enhance employee performance and increase company profits / Gregg Lederman. by Lederman, Gregg Publication details: Rochester, NY : B@W Press, c2007 Availability: Items available for loan: American University in Dubai (1)Call number: HD 58.7 .L43 2007. Place hold
		What is branding? / Matthew Healey. by Healey, Matthew Series: Essential design handbooks Publication details: Mies, Switzerland : RotoVision, c2008 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 H435 2008. Place hold
		Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. by Morgan, Adam Edition: 2nd ed., [Rev. & expanded]. Publication details: Hoboken, N.J. : Wiley, c2009 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.15 .M67 2009. Place hold
		Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin. by Sarin, Sharad Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1255 .S37 2010. Place hold
		How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel. by Bergh, Joeri van den, 1971- Behrer, Mattias Publication details: London ; Philadelphia : Kogan Page, 2011 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.332 .Y66 B47 2011. Lists: KOGAN PAGE . Place hold
		Creating powerful brands/ Leslie De Chernatony, Malcolm McDonald and Elaine Wallace. by De Chernatony, L. (Leslie) McDonald, Malcolm Wallace, Elaine Edition: 4th ed. Publication details: Oxford : Butterworth-Heinemann/Elsevier, 2010 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 D45 2011. Place hold
		Brand vision : how to energize your team to drive business growth / David Taylor. by Taylor, David, 1964- Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 T395 2006. Place hold
		Competitive identity : the new brand management for nations, cities and regions / Simon Anholt. by Anholt, Simon Publication details: Basingstoke [England] ; New York : Palgrave Macmillan, 2007 Availability: Items available for loan: American University in Dubai (1)Call number: HF 1414 .A64 2007. Place hold
		From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. by De Chernatony, L. (Leslie) Edition: 3rd ed. Publication details: Amsterdam ; London : Butterworth-Heinemann, 2010 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7. Place hold
		Brand aesthetics / by Gérald Mazzalovo. by Mazzalovo, Gerald Publication details: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012 Availability: Items available for loan: American University in Dubai (1)Call number: TS 171.4 .M399 2012. Place hold
		The principles of product development flow : second generation lean product development / Donald G. Reinertsen. by Reinertsen, Donald G, 1950- Publication details: Redondo Beach, Calif. : Celeritas, c2009 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.15 .R445 2009. Place hold

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