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Producing fashion : commerce, culture, and consumers / edited by Regina Lee Blaszczyk.
Series: Hagley perspectives on business and culturePublication details: Philadelphia, PA : University of Pennsylvania Press, c2008.Description: vii, 363 p. : ill. ; 24 cmISBN:- 9780812240375 (hbk.)
- 0812240375
- TT497 .P76 2008
Contents:
Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades. Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane. Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese. Chapter 4. In the shadow of Paris? french haute couture and Belgian fashion between the wars / Veronique Pouillard. Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa. -- PART II. Inventing fashions, promoting styles. Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess. Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer. Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America /Ariel Beaujot -- PART III. Shaping bodies, building brands. Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott. Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown. Chapter 11. The body and the brand : how lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations. Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny. Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev. Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | TT 497 .P76 2008 (Browse shelf(Opens below)) | Available | 601825 |
Includes bibliographical references (p. [293]-348) and index.
Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades. Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane. Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese. Chapter 4. In the shadow of Paris? french haute couture and Belgian fashion between the wars / Veronique Pouillard. Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa. -- PART II. Inventing fashions, promoting styles. Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess. Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer. Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America /Ariel Beaujot -- PART III. Shaping bodies, building brands. Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott. Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown. Chapter 11. The body and the brand : how lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations. Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny. Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev. Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt.
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