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Strategic management in the media : theory and practice / Lucy Kung.

By: Publisher: London : SAGE, 2024Edition: Third editionDescription: xvii, 262 pages : color illustration ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781529773699 (paperback)
Subject(s): LOC classification:
  • P96.M34K86 2024
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection P96.M34K86 2024 (Browse shelf(Opens below)) Available Y20002556

Includes bibliographical references and index.

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