| 000 -LEADER | |
|---|---|
| fixed length control field | 00976cam a2200313 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1423748095 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430150404.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240229s2024 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529773699 (paperback) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (AE-DuAU)on1423748095 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UAE |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | UAE |
| Modifying agency | AE-DuAU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TSAUD |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P96.M34K86 2024 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P96.M34K86 2024 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kung, Lucy, |
| Relator term | author. |
| 9 (RLIN) | 204643 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic management in the media : |
| Remainder of title | theory and practice / |
| Statement of responsibility, etc | Lucy Kung. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | SAGE, |
| Date of production, publication, distribution, manufacture | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 262 pages : |
| Other physical details | color illustration ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Management. |
| 9 (RLIN) | 204644 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 9 (RLIN) | 204645 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2024-04-02 | SAGE | P96.M34K86 2024 | Y20002556 | 2024-04-02 | 2024-04-02 | Books |