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International marketing Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine.

Contributor(s): Cateora, Philip R [VerfasserIn.] | Money, R. Bruce [VerfasserIn.] | Gilly, Mary C [VerfasserIn.] | Graham, John L [VerfasserIn.].
Publisher: New York, NY McGrawHill Education [2020]Copyright date: 2020Edition: Eighteenth edition, international student edition.Description: xxxii, 682 Seiten Illustrationen, Diagramme, Karten.Content type: Text Media type: ohne Hilfsmittel zu benutzen Carrier type: BandISBN: 9781260547870; 1260547876.Subject(s): Internationales Marketing
List(s) this item appears in: Faculty TextBook
Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Non-fiction Main Collection HF1009.5.C35 2020 (Browse shelf(Opens below)) Available 5246165

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