| 000 -LEADER | |
|---|---|
| fixed length control field | 01575cam a2200397M 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1159119062 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430150337.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190806s2020 nyu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260547870 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1260547876 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1159119062 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DE-627)1670617076 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DE-599)BVBBV045531725 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1159119062 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DE-604)BV045531725 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GBVCP |
| Language of cataloging | ger |
| Description conventions | rda |
| Transcribing agency | GBVCP |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1009.5.C35 2020 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF1009.5.C35 2020 |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing |
| Statement of responsibility, etc | Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighteenth edition, international student edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | New York, NY |
| Name of producer, publisher, distributor, manufacturer | McGrawHill Education |
| Date of production, publication, distribution, manufacture | [2020] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Date of production, publication, distribution, manufacture | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 682 Seiten |
| Other physical details | Illustrationen, Diagramme, Karten |
| 336 ## - CONTENT TYPE | |
| Content Type Term | Text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | ohne Hilfsmittel zu benutzen |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | Band |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internationales Marketing. |
| 9 (RLIN) | 200182 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| Relator term | VerfasserIn. |
| Relator code | aut |
| 9 (RLIN) | 200183 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Money, R. Bruce |
| Relator term | VerfasserIn. |
| Relator code | aut |
| 9 (RLIN) | 200184 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C. |
| Relator term | VerfasserIn. |
| Relator code | aut |
| 9 (RLIN) | 200185 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| Relator term | VerfasserIn. |
| Relator code | aut |
| 9 (RLIN) | 200186 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| h (OCLC) | NO HOLDINGS IN TSAUD - 5 OTHER HOLDINGS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | American University in Dubai | American University in Dubai | Main Collection | 2023-05-23 | 338.00 | HF1009.5.C35 2020 | 5246165 | 2023-11-07 | 2023-05-23 | Books |