Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
Books | American University in Dubai | American University in Dubai | Non-fiction | Main Collection | HF 6146 .I58 Y68 2018 (Browse shelf(Opens below)) | Checked out | 2020-09-27 | C20033221 |
HF 6146 .I58 S68 2007 Advertising and new media / | HF 6146 .I58 W43 2000 Webvertising : the ultimate Internet advertising guide / | HF 6146 .I58 W45 2011 Killer Facebook ads : master cutting-edge Facebook advertising techniques / | HF 6146 .I58 Y68 2018 Ogilvy on advertising in the digital age / | HF 6146 .I58 Z43 1999 Advertising on the Internet / | HF 6146 .R3 S22 1995 Radio advertising : the authoritative handbook / | HF 6146 .T42 A38 2009 Advertising now : TV commercials / |
"First published in Great Britain by Goodman 2017"--Title page verso.
Includes bibliographical references (pages 274-277) and index.
Codetta -- The digital revolution -- The short march -- The digital ecosystem -- To be or not to be a millennial -- The post-modern brand -- Content is king, but what does it mean? -- Creativity in the digital age -- Data : the currency of the digital age -- "Only connect" -- Creative technology : the sweet spot -- The three battlegrounds -- Digital transformations -- Five giants of advertising in the digital age -- My brain hurts -- The new shape of the world -- Culture, courage, clients and castanets.
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