Includes index.

Includes bibliographical references and index.

Destruction of syntax-- imagination without strings-- words-in-freedom / F.T. Marinetti -- Program of the first working group of constructivists / Alexander Rodchenko and Varvara Stepanova -- New king of printing calls for new design / W.A. Dwiggins -- With twenty-five soldiers of lead I have conquered the world / Francis Meynell -- The new typography ; Typophoto / Laszlo Moholy-Nagy -- Our book / El Lissitzky -- What is new typography? / Walter Dexel -- I am type / Frederic W. Goudy -- Printing of today / Aldous Huxley -- The philosophy of modernism in typography / Douglas C. McMurtrie -- Outline of the art of advertising manifesto / Fortunato Depero -- New life in print / Jan Tschichold -- What pleases the modern man / Alexey Brodovitch -- What makes a magazine "modern"? / M.F. Agha -- The crystal goblet or printing should be invisible / Beatrice Warde -- Towards a universal type / Herbert Bayer -- Advertising art in the United States / Earnest Elmo Calkins -- Visual expression / Ashley Havinden -- Harsh words / T.M. Cleland -- A technique for dealing with artists / W.A. Dwiggings -- Art in industry / Water P. Paepcke -- Integration, the new discipline in design / Gyorgy Kepes -- What is a designer? / Alvin Lustig -- The designer and the client / Misha Black -- Tradition: cliché, prison or basis of growth? / Herbert Spencer -- Type is to read / William Golden -- What is new in American typography? / Herb Lubalin -- The new typography's expanding future / Ladislav Sutnar -- Visual environment of advertising / William Golden -- The typography of order / Emil Ruder -- Advertisement: ad vivum or ad hominem? / Paul and Ann Rand -- Concrete poetry / dom Sylvester Houedard -- Sometimes I play things I never heard myself / William Bernbach -- First things first / Ken Garland -- The responsibilities of the design profession / Herbert Spencer -- Education for visual design ; Visual/verbal rhetoric / Gui Bonsiepe -- Decline of the visual / Marshall McLuhan -- Typography is a grid / Anthony Froshaug -- Trademark design / Jay Doblin -- Here are some things we must do / Ken Garland -- Visual pop / George Melly -- Posters: advertisement, art, political artifact, commodity / Susan Sontag -- How can one make Swiss typography? / Wolfgang Weingart -- Some aspects of design from the perspective of a woman designer / Sheila Levrant de Bretteville -- Good design is good business / Thomas J. Watson, Jr. -- Edugraphology-- the myths of design and the design of myths / Victor Papanek -- This typeface is changing your life / Leslie Savan -- Lay in-- lay out / Piet Schreuders -- The age of plunder / Jon Savage -- Call for criticism / Massimo Vignelli.

"In manifestos, broadsides, articles, and conference papers, designers and design observers grapple with the critical issues of Modernism, commercialism, aesthetics, feminism, traditionalism versus progressivism, and social responsibility. These vibrant and seminal works build a framework through which to understand the growth of a visual practice that helped to define the look of everyday communication and life."--Jacket.