MARC details
| 000 -LEADER |
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| fixed length control field |
04603cam a2200493 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocm42372738 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240430145714.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
981118s1999 nyu 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
98074536 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBA235489 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1581150229 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781581150223 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
AU@ |
| System control number |
000021192907 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
NZ1 |
| System control number |
5421772 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
UNITY |
| System control number |
07599254X |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
YDXCP |
| System control number |
100154768 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
<a href="(OCoLC)42372738">(OCoLC)42372738</a> |
| Canceled/invalid control number |
(OCoLC)49872963 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
BTCTA |
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LVB |
| -- |
YDXCP |
| -- |
CCS |
| -- |
OKN |
| -- |
UAB |
| -- |
OCLCF |
| -- |
UKM |
| -- |
B9K |
| -- |
CNNWL |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
TSAA |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
NC 997 |
| Item number |
.L633 1999 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
NC 997 .L633 1999 |
| 245 00 - TITLE STATEMENT |
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| Title |
Looking closer |
| Number of part/section of a work |
3, |
| Name of part/section of a work |
Classic writings on graphic design / |
| Statement of responsibility, etc |
edited by Michael Bierut ... [et al.]. |
| 246 14 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Looking closer three |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Allworth Press, |
| Date of publication, distribution, etc |
c1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
283 p. ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
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| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media Type Term |
unmediated |
| Media Type Code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Destruction of syntax-- imagination without strings-- words-in-freedom / F.T. Marinetti -- Program of the first working group of constructivists / Alexander Rodchenko and Varvara Stepanova -- New king of printing calls for new design / W.A. Dwiggins -- With twenty-five soldiers of lead I have conquered the world / Francis Meynell -- The new typography ; Typophoto / Laszlo Moholy-Nagy -- Our book / El Lissitzky -- What is new typography? / Walter Dexel -- I am type / Frederic W. Goudy -- Printing of today / Aldous Huxley -- The philosophy of modernism in typography / Douglas C. McMurtrie -- Outline of the art of advertising manifesto / Fortunato Depero -- New life in print / Jan Tschichold -- What pleases the modern man / Alexey Brodovitch -- What makes a magazine "modern"? / M.F. Agha -- The crystal goblet or printing should be invisible / Beatrice Warde -- Towards a universal type / Herbert Bayer -- Advertising art in the United States / Earnest Elmo Calkins -- Visual expression / Ashley Havinden -- Harsh words / T.M. Cleland -- A technique for dealing with artists / W.A. Dwiggings -- Art in industry / Water P. Paepcke -- Integration, the new discipline in design / Gyorgy Kepes -- What is a designer? / Alvin Lustig -- The designer and the client / Misha Black -- Tradition: cliché, prison or basis of growth? / Herbert Spencer -- Type is to read / William Golden -- What is new in American typography? / Herb Lubalin -- The new typography's expanding future / Ladislav Sutnar -- Visual environment of advertising / William Golden -- The typography of order / Emil Ruder -- Advertisement: ad vivum or ad hominem? / Paul and Ann Rand -- Concrete poetry / dom Sylvester Houedard -- Sometimes I play things I never heard myself / William Bernbach -- First things first / Ken Garland -- The responsibilities of the design profession / Herbert Spencer -- Education for visual design ; Visual/verbal rhetoric / Gui Bonsiepe -- Decline of the visual / Marshall McLuhan -- Typography is a grid / Anthony Froshaug -- Trademark design / Jay Doblin -- Here are some things we must do / Ken Garland -- Visual pop / George Melly -- Posters: advertisement, art, political artifact, commodity / Susan Sontag -- How can one make Swiss typography? / Wolfgang Weingart -- Some aspects of design from the perspective of a woman designer / Sheila Levrant de Bretteville -- Good design is good business / Thomas J. Watson, Jr. -- Edugraphology-- the myths of design and the design of myths / Victor Papanek -- This typeface is changing your life / Leslie Savan -- Lay in-- lay out / Piet Schreuders -- The age of plunder / Jon Savage -- Call for criticism / Massimo Vignelli. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc |
"In manifestos, broadsides, articles, and conference papers, designers and design observers grapple with the critical issues of Modernism, commercialism, aesthetics, feminism, traditionalism versus progressivism, and social responsibility. These vibrant and seminal works build a framework through which to understand the growth of a visual practice that helped to define the look of everyday communication and life."--Jacket. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial art. |
| 9 (RLIN) |
3783 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Graphic arts. |
| 9 (RLIN) |
3784 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial art. |
| Source of heading or term |
fast |
| 9 (RLIN) |
3783 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Graphic arts. |
| Source of heading or term |
fast |
| 9 (RLIN) |
3784 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bierut, Michael. |
| 9 (RLIN) |
1770 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Helfand, Jessica. |
| 9 (RLIN) |
3778 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heller, Steven. |
| 9 (RLIN) |
1772 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Poynor, Rick. |
| 9 (RLIN) |
2554 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
Books |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
42376 |