Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | American University in Dubai | American University in Dubai | Main Collection | HD 2755.5 .K575 2010 (Browse shelf(Opens below)) | Available | 5121502 |
HD 2755.5 .J665 2005 Multinationals and global capitalism : from the nineteenth to the twenty-first century / | HD 2755.5 .K575 2002 No logo : no space, no choice, no jobs, no logo / | HD 2755.5 .K575 2005 No logo : no space, no choice, no jobs / | HD 2755.5 .K575 2010 No logo : no space, no choice, no jobs / | HD 2755.5 .L484 2006 Leviathans : multinational corporations and the new global history / | HD 2755.5 .L96 2005 End of the Line : The Rise and Coming Fall of the Global Corporation / | HD 2755.5 .M352 2010 Managing economies, trade and international business / |
Includes bibliographical references (p. [491]-493) and index.
First published before the World Trade Organization protests in Seattle, this book is a work of cultural criticism that investigates money, marketing, and the anti-corporate movement. Klein details the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this report on that battle, we learn how the Nike swoosh has changed from an athletic status symbol to a metaphor for sweatshop labor, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.--From publisher 's description.
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