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Adland : a global history of advertising / Mark Tungate.

By: Tungate, Mark, 1967-.
Publisher: London ; Philadelphia, PA : Kogan Page, 2013Edition: Second edition.Description: x, 259 pages, 16 unnumbered pages of plates ; 24 cm.ISBN: 9780749464318 (paperback); 0749464313 (paperback).Subject(s): Advertising -- History | Werbung | AdvertisingGenre/Form: History.
Contents:
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future.
Summary: Adland is the first book to explore the development of advertising from an international perspective. Delving into the origins of modern advertising, it moves forward to examine the evolution of the current global advertising landscape, with all its rivalry and consolidation.
List(s) this item appears in: Faculty TextBook
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF5823.T83 2013 (Browse shelf(Opens below)) Available 5139245
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
HF 5823 .T27 1998 Advertising and sales promotion strategy / HF 5823 .T273 2004 Effective advertising : HF 5823 .T83 2007 Adland : HF5823.T83 2013 Adland : a global history of advertising / HF 5823 .W455 1995 Advertising : HF 5823 .W466 2015 Advertising : HF 5823 .W467 1996 Which ad pulled best? :

Revised edition of the author's Adland published in 2007.

Includes bibliographical references (pages 253-254) and index.

Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future.

Adland is the first book to explore the development of advertising from an international perspective. Delving into the origins of modern advertising, it moves forward to examine the evolution of the current global advertising landscape, with all its rivalry and consolidation.

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