Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
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Books | American University in Dubai | American University in Dubai | Main Collection | HF5823.T83 2013 (Browse shelf(Opens below)) | Available | 5139245 |
HF 5823 .T27 1998 Advertising and sales promotion strategy / | HF 5823 .T273 2004 Effective advertising : understanding when, how, and why advertising works / | HF 5823 .T83 2007 Adland : a global history of advertising / | HF5823.T83 2013 Adland : a global history of advertising / | HF 5823 .W455 1995 Advertising : principles & practice / | HF 5823 .W466 2015 Advertising : critical approaches / | HF 5823 .W467 1996 Which ad pulled best? : 50 case histories on how to write and design ads that work / |
Revised edition of the author's Adland published in 2007.
Includes bibliographical references (pages 253-254) and index.
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future.
Adland is the first book to explore the development of advertising from an international perspective. Delving into the origins of modern advertising, it moves forward to examine the evolution of the current global advertising landscape, with all its rivalry and consolidation.
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