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Creative advertising : an introduction / Miriam Sorrentino.
Publication details: London : Laurence King Publishing, 2014.Description: 240 p. : ill. (chiefly col.) ; 26 cmISBN:- 9781780671192 (pbk.) :
- 1780671199 (pbk.) :
- HF5823
- HF5823 .S67 2014
Contents:
Summary: Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work. -- Back cover.
Introduction -- The business of advertising -- The development of advertising -- A branded world -- Starting a conversation -- Thinking of what to say -- How will you say it? -- Crafting your ideas -- Executing the exectuions -- Clonclusion -- Glassary -- Conpetitions -- More info -- Picture credits -- Thanks -- Index
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5823 .S67 2014 (Browse shelf(Opens below)) | Available | 5114404 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5823 .S3636 1999 Strategic brand communication campaigns / | HF 5823 .S4854 2014 Controversies in contemporary advertising / | HF 5823 .S619 1994 The advertising kit : a complete guide for small businesses / | HF 5823 .S67 2014 Creative advertising : an introduction / | HF 5823 .S76 2007 Ads to icons : how advertising succeeds in a multimedia age / | HF 5823 .T23 1993 How to develop a successful advertising plan / | HF 5823 .T27 1998 Advertising and sales promotion strategy / |
Includes index.
Introduction -- The business of advertising -- The development of advertising -- A branded world -- Starting a conversation -- Thinking of what to say -- How will you say it? -- Crafting your ideas -- Executing the exectuions -- Clonclusion -- Glassary -- Conpetitions -- More info -- Picture credits -- Thanks -- Index
Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work. -- Back cover.
Includes bibliographical references and index.
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