| 000 -LEADER | |
|---|---|
| fixed length control field | 02174cam a2200397Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn868851879 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430145523.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140122s2014 enk 000 0 eng d |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 016548201 |
| Source | Uk |
| 019 ## - | |
| -- | 855046541 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781780671192 (pbk.) : |
| Terms of availability | 35.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1780671199 (pbk.) : |
| Terms of availability | 35.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)868851879 |
| Canceled/invalid control number | (OCoLC)855046541 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SITPL |
| Transcribing agency | SITPL |
| Modifying agency | BTCTA |
| -- | BDX |
| -- | UKMGB |
| -- | YDXCP |
| -- | CDX |
| -- | HF9 |
| -- | ZCU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TSAA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .S67 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 .S67 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 .S67 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sorrentino, Miriam. |
| 9 (RLIN) | 11332 |
| 245 10 - TITLE STATEMENT | |
| Title | Creative advertising : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc | Miriam Sorrentino. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Laurence King Publishing, |
| Date of publication, distribution, etc | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- The business of advertising -- The development of advertising -- A branded world -- Starting a conversation -- Thinking of what to say -- How will you say it? -- Crafting your ideas -- Executing the exectuions -- Clonclusion -- Glassary -- Conpetitions -- More info -- Picture credits -- Thanks -- Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work. -- Back cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 160817 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising agencies |
| General subdivision | Management. |
| 9 (RLIN) | 160818 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Brand name products. |
| 9 (RLIN) | 160819 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 07-13-14 |
| c | 07-13-14 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 07-13-14 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | n |
| -- | eng |
| -- | enk |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5114404 |
| j | 0 |
| l | audmc |
| o | - |
| p | 130.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i15683928 |
| z | 07-13-14 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2014-07-13 | 130.00 | 1 | HF 5823 .S67 2014 | 5114404 | 2023-11-07 | 2017-10-08 | 130.00 | 2015-07-25 | Books |