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The power of visual storytelling : how to use visuals, videos, and social media to market your brand / Ekaterina Walter, Jessica Gioglio.

By: Contributor(s): Publication details: New York : McGraw-Hill Education, [2014].Description: x, 221 pages : color illustrations ; 23 cmISBN:
  • 9780071823937 (pbk.) :
  • 007182393X (pbk.) :
Subject(s): LOC classification:
  • HF5415.1265 .W365 2014
Contents:
The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.

Includes bibliographical references (pages 201-211) and index.

The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.

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