| 000 -LEADER | |
|---|---|
| fixed length control field | 01607cam a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 40181 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430145447.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131107s2014 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013041728 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071823937 (pbk.) : |
| Terms of availability | 29.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007182393X (pbk.) : |
| Terms of availability | 29.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | IMmBT |
| -- | NjBwBT |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .W365 2014 |
| 069 ## - | |
| -- | 09940110 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.126 5 .W365 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.126 5 .W365 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walter, Ekaterina. |
| 9 (RLIN) | 157883 |
| 245 14 - TITLE STATEMENT | |
| Title | The power of visual storytelling : |
| Remainder of title | how to use visuals, videos, and social media to market your brand / |
| Statement of responsibility, etc | Ekaterina Walter, Jessica Gioglio. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill Education, |
| Date of publication, distribution, etc | [2014]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 221 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 201-211) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Viral marketing. |
| 9 (RLIN) | 90900 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 157885 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gioglio, Jessica. |
| 9 (RLIN) | 157886 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P29.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 04-20-14 |
| c | 04-17-14 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 04-17-14 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | n |
| -- | eng |
| -- | nyu |
| -- | 4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5109018 |
| j | 0 |
| l | audmc |
| o | - |
| p | 107.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i15677266 |
| z | 04-17-14 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2014-04-17 | 107.00 | HF 5415.126 5 .W365 2014 | 5109018 | 2023-11-08 | 107.00 | 2015-07-25 | Books |