Normal view
MARC view
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University .
Publication details: Los Angeles : SAGE, [2014].Edition: Third editionDescription: xvii, 365 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9781452256573 (pbk.) :
- 1452256578 (pbk.) :
- P91.3 .B385 2014
Contents:
I. GETTING STARTED 1. What is Research? 2. Library Searches II. METHODS OF TEXTUAL ANALYSIS 3. Semiotic Analysis 4. Rhetorical Analysis 5. Ideological Criticism 6. Psychoanalytic Criticism III. QUALITATIVE RESEARCH METHODS 7. Interviews 8. Historical Analysis 9. Ethnomethodologlcal Research 10. Participant Observation IV. QUANTITATIVE RESEARCH METHODS 11. Content Analysis 12. Surveys 13. Experiments 14. A Primer on Descriptive Statistics V. PUTTING IT ALL TOGETHER 15. Nineteen Common Thinking Errors to Avoid 16. Writing Research Reports.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | P 91.3 .B385 2014 (Browse shelf(Opens below)) | Available | 5105218 |
Includes bibliographical references and index.
I. GETTING STARTED 1. What is Research? 2. Library Searches II. METHODS OF TEXTUAL ANALYSIS 3. Semiotic Analysis 4. Rhetorical Analysis 5. Ideological Criticism 6. Psychoanalytic Criticism III. QUALITATIVE RESEARCH METHODS 7. Interviews 8. Historical Analysis 9. Ethnomethodologlcal Research 10. Participant Observation IV. QUANTITATIVE RESEARCH METHODS 11. Content Analysis 12. Surveys 13. Experiments 14. A Primer on Descriptive Statistics V. PUTTING IT ALL TOGETHER 15. Nineteen Common Thinking Errors to Avoid 16. Writing Research Reports.
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