| 000 -LEADER | |
|---|---|
| fixed length control field | 01985cam a2200409 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 39754 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127174546.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130219s2014 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013000550 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452256573 (pbk.) : |
| Terms of availability | 68.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1452256578 (pbk.) : |
| Terms of availability | 68.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P91.3 |
| Item number | .B385 2014 |
| 069 ## - | |
| -- | 09796627 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 91.3 .B385 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 91.3 .B385 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berger, Arthur Asa, |
| Dates associated with a name | 1933- |
| 9 (RLIN) | 154850 |
| 245 10 - TITLE STATEMENT | |
| Title | Media and communication research methods : |
| Remainder of title | an introduction to qualitative and quantitative approaches / |
| Statement of responsibility, etc | Arthur Asa Berger, San Francisco State University . |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles : |
| Name of publisher, distributor, etc | SAGE, |
| Date of publication, distribution, etc | [2014]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 365 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | I. GETTING STARTED 1. What is Research? 2. Library Searches II. METHODS OF TEXTUAL ANALYSIS 3. Semiotic Analysis 4. Rhetorical Analysis 5. Ideological Criticism 6. Psychoanalytic Criticism III. QUALITATIVE RESEARCH METHODS 7. Interviews 8. Historical Analysis 9. Ethnomethodologlcal Research 10. Participant Observation IV. QUANTITATIVE RESEARCH METHODS 11. Content Analysis 12. Surveys 13. Experiments 14. A Primer on Descriptive Statistics V. PUTTING IT ALL TOGETHER 15. Nineteen Common Thinking Errors to Avoid 16. Writing Research Reports. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Research |
| -- | Methodology. |
| 9 (RLIN) | 154851 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication |
| General subdivision | Research |
| -- | Methodology. |
| 9 (RLIN) | 154853 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P68.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 01-22-14 |
| c | 01-14-14 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 01-14-14 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | n |
| -- | eng |
| -- | cau |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5105218 |
| j | 0 |
| l | audmc |
| o | - |
| p | 250.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 2 |
| v | 0 |
| w | 2 |
| x | 0 |
| y | i15654485 |
| z | 01-14-14 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2014-01-14 | 250.00 | 5 | 11 | P 91.3 .B385 2014 | 5105218 | 2023-11-20 | 2021-09-26 | 250.00 | 2015-07-25 | Books |