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Ideation / Nik Mahon.
Series: Basics advertising ; 03.Publication details: Lausanne, Switzerland : AVA Pub. ; La Vergne, TN : Distributed in the USA & Canada by Ingram Publishers Services, 2011.Description: 183 p. : ill. (chiefly col.) ; 23 cmISBN:- 9782940411504
- 2940411506
- HF5823 .M356 2011
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
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American University in Dubai | American University in Dubai | Main Collection | HF 5823 .M356 2011 (Browse shelf(Opens below)) | Available | 5079719 |
This title provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.
Includes bibliographical references (p. 170-171) and index.
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