| 000 -LEADER | |
|---|---|
| fixed length control field | 01532cam a2200361Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn751033642 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430145357.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110909s2011 sz a b 001 0 eng d |
| 019 ## - | |
| -- | 697267539 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782940411504 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 2940411506 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)751033642 |
| Canceled/invalid control number | (OCoLC)697267539 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SISPL |
| Transcribing agency | SISPL |
| Modifying agency | SINLB |
| -- | VMC |
| -- | H9Z |
| -- | BTCTA |
| -- | YDXCP |
| -- | BDX |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TSAA |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .M356 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 .M356 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 .M356 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mahon, Nik. |
| 9 (RLIN) | 3925 |
| 245 10 - TITLE STATEMENT | |
| Title | Ideation / |
| Statement of responsibility, etc | Nik Mahon. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lausanne, Switzerland : |
| Name of publisher, distributor, etc | AVA Pub. ; |
| Place of publication, distribution, etc | La Vergne, TN : |
| Name of publisher, distributor, etc | Distributed in the USA & Canada by Ingram Publishers Services, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 183 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 23 cm |
| 490 1# - SERIES STATEMENT | |
| Series statement | Basics advertising ; |
| Volume number/sequential designation | 03 |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc | This title provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 170-171) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Creative ability. |
| 9 (RLIN) | 151140 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 151141 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Basics advertising ; |
| Volume number/sequential designation | 03. |
| 9 (RLIN) | 151142 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-05-13 |
| c | 08-04-13 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 08-04-13 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | n |
| -- | eng |
| -- | sz |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5079719 |
| j | 0 |
| l | audmc |
| o | - |
| p | 96.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 1 |
| w | 1 |
| x | 0 |
| y | i14924365 |
| z | 08-04-13 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2013-08-04 | 96.00 | 1 | 1 | HF 5823 .M356 2011 | 5079719 | 2023-11-07 | 96.00 | 2015-07-25 | Books |