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The a-z of visual ideas : how to solve any creative brief / John Ingledew.

By: Publication details: London : Laurence King Pub., 2011.Description: 211 p. : ill. (chiefly col.) ; 26 cmISBN:
  • 9781856697149 (pbk.)
  • 1856697142 (pbk.)
Other title:
  • A to Z of visual ideas
  • How to solve any creative brief
Subject(s): LOC classification:
  • N34.I545 2011
Contents:
Introduction : What's the big idea? ; Strategies for solving a creative brief ; Working on ideas -- [Ideas] : Art ; Building a bigger picture ; Caricature ; Clichés seen afresh ; Colour ; Counter-intuition ; Creative collisions ; Cryptic communication ; Digitality ; Dreams and daydreams ; Expressions visualized ; Eyes ; Familiar but seen afresh ; Finding ideas ; Flags ; Fusion ; Garage genius ; Hands ; Happy accidents ; Hidden messages ; Humour ; Icons ; Illusion ; Irony ; Juxtaposition ; Knowledge ; Laughter ; Making faces ; Making maps ; Materials ; Maths ; Mirror, mirror ; Movies ; Museums ; Music ; Nature ; One thing looks like another ; Photographs ; Photography ; Phototypography ; Places of worship ; Puns ; Questions ; Reinvention ; Rescaling ; Reversing problems ; Satire ; Science ; Sensations ; Shadows ; Shock ; Signs ; Silhouettes ; Sketchbooks and scrapbooks ; So bad it's good ; Surprise ; Symbols ; Tension between words and images ; Torn images ; Travel ; Type ; Unexpected venues ; Visual metaphors ; Word of mouth ; Wordplay ; X-rays ; You! (put yourself in it) ; Zeitgeist.
List(s) this item appears in: Faculty TextBook

Includes index.

Introduction : What's the big idea? ; Strategies for solving a creative brief ; Working on ideas -- [Ideas] : Art ; Building a bigger picture ; Caricature ; Clichés seen afresh ; Colour ; Counter-intuition ; Creative collisions ; Cryptic communication ; Digitality ; Dreams and daydreams ; Expressions visualized ; Eyes ; Familiar but seen afresh ; Finding ideas ; Flags ; Fusion ; Garage genius ; Hands ; Happy accidents ; Hidden messages ; Humour ; Icons ; Illusion ; Irony ; Juxtaposition ; Knowledge ; Laughter ; Making faces ; Making maps ; Materials ; Maths ; Mirror, mirror ; Movies ; Museums ; Music ; Nature ; One thing looks like another ; Photographs ; Photography ; Phototypography ; Places of worship ; Puns ; Questions ; Reinvention ; Rescaling ; Reversing problems ; Satire ; Science ; Sensations ; Shadows ; Shock ; Signs ; Silhouettes ; Sketchbooks and scrapbooks ; So bad it's good ; Surprise ; Symbols ; Tension between words and images ; Torn images ; Travel ; Type ; Unexpected venues ; Visual metaphors ; Word of mouth ; Wordplay ; X-rays ; You! (put yourself in it) ; Zeitgeist.

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