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The a-z of visual ideas : how to solve any creative brief / John Ingledew.

By: Ingledew, John.
Publisher: London : Laurence King Pub., 2011Description: 211 p. : ill. (chiefly col.) ; 26 cm.ISBN: 9781856697149 (pbk.); 1856697142 (pbk.).Other title: A to Z of visual ideas | How to solve any creative brief.Subject(s): Graphic arts -- Terminology | Design -- Terminology | Visual communication | Communication in design
Contents:
Introduction : What's the big idea? ; Strategies for solving a creative brief ; Working on ideas -- [Ideas] : Art ; Building a bigger picture ; Caricature ; Clichés seen afresh ; Colour ; Counter-intuition ; Creative collisions ; Cryptic communication ; Digitality ; Dreams and daydreams ; Expressions visualized ; Eyes ; Familiar but seen afresh ; Finding ideas ; Flags ; Fusion ; Garage genius ; Hands ; Happy accidents ; Hidden messages ; Humour ; Icons ; Illusion ; Irony ; Juxtaposition ; Knowledge ; Laughter ; Making faces ; Making maps ; Materials ; Maths ; Mirror, mirror ; Movies ; Museums ; Music ; Nature ; One thing looks like another ; Photographs ; Photography ; Phototypography ; Places of worship ; Puns ; Questions ; Reinvention ; Rescaling ; Reversing problems ; Satire ; Science ; Sensations ; Shadows ; Shock ; Signs ; Silhouettes ; Sketchbooks and scrapbooks ; So bad it's good ; Surprise ; Symbols ; Tension between words and images ; Torn images ; Travel ; Type ; Unexpected venues ; Visual metaphors ; Word of mouth ; Wordplay ; X-rays ; You! (put yourself in it) ; Zeitgeist.
List(s) this item appears in: Faculty TextBook
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection N34 .I545 2011 C2 (Browse shelf(Opens below)) Available 5104843
Books Books American University in Dubai American University in Dubai Main Collection N34 .I545 2011 C1 (Browse shelf(Opens below)) Available 5081289

Includes index.

Introduction : What's the big idea? ; Strategies for solving a creative brief ; Working on ideas -- [Ideas] : Art ; Building a bigger picture ; Caricature ; Clichés seen afresh ; Colour ; Counter-intuition ; Creative collisions ; Cryptic communication ; Digitality ; Dreams and daydreams ; Expressions visualized ; Eyes ; Familiar but seen afresh ; Finding ideas ; Flags ; Fusion ; Garage genius ; Hands ; Happy accidents ; Hidden messages ; Humour ; Icons ; Illusion ; Irony ; Juxtaposition ; Knowledge ; Laughter ; Making faces ; Making maps ; Materials ; Maths ; Mirror, mirror ; Movies ; Museums ; Music ; Nature ; One thing looks like another ; Photographs ; Photography ; Phototypography ; Places of worship ; Puns ; Questions ; Reinvention ; Rescaling ; Reversing problems ; Satire ; Science ; Sensations ; Shadows ; Shock ; Signs ; Silhouettes ; Sketchbooks and scrapbooks ; So bad it's good ; Surprise ; Symbols ; Tension between words and images ; Torn images ; Travel ; Type ; Unexpected venues ; Visual metaphors ; Word of mouth ; Wordplay ; X-rays ; You! (put yourself in it) ; Zeitgeist.

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