Normal view
MARC view
The hidden persuaders / Vance Packard ; with an introduction by Mark Crispin Miller.
Publication details: Brooklyn, N.Y. : Ig Pub., c2007.Edition: Reissue edDescription: 240 p. ; 21 cmISBN:- 9780978843106 (pbk.) :
- 097884310X (pbk.) :
- HF5822 .P3 2007
Contents:
1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5822 .P3 2007 (Browse shelf(Opens below)) | Available | 5075866 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5822 .F456 2010 The psychology of advertising / | HF 5822 .J44 1977 The inner editor : the offense and defense of communication / | HF 5822 .M415 1996 Visual persuasion : the role of images in advertising / | HF 5822 .P3 2007 The hidden persuaders / | HF 5822 .S84 2008 Advertising and the mind of the consumer : what works, what doesn't, and why. | HF 5822 .U86 2012 Utopian images and narratives in advertising : dreams for sale / | HF 5823 Advertising & IMC : principles & practice / |
Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword.
Includes bibliographical references (p. 26-27).
1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality.
There are no comments on this title.
Log in to your account to post a comment.