| 000 -LEADER | |
|---|---|
| fixed length control field | 02405cam a2200421 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 37664 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430145300.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070627r20071957nyu b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007027043 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA751567 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 013784159 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780978843106 (pbk.) : |
| Terms of availability | 14.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 097884310X (pbk.) : |
| Terms of availability | 14.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | BAKER |
| -- | UKM |
| -- | YDXCP |
| -- | CRH |
| -- | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5822 |
| Item number | .P3 2007 |
| 069 ## - | |
| -- | 09389898 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5822 .P3 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Packard, Vance, |
| Dates associated with a name | 1914-1996. |
| 9 (RLIN) | 45073 |
| 245 14 - TITLE STATEMENT | |
| Title | The hidden persuaders / |
| Statement of responsibility, etc | Vance Packard ; with an introduction by Mark Crispin Miller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Reissue ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Brooklyn, N.Y. : |
| Name of publisher, distributor, etc | Ig Pub., |
| Date of publication, distribution, etc | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240 p. ; |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 26-27). |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 140767 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| General subdivision | Psychology. |
| 9 (RLIN) | 140768 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising, Political. |
| 9 (RLIN) | 140769 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Propaganda. |
| 9 (RLIN) | 140770 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Control (Psychology) |
| 9 (RLIN) | 140771 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P14.95usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 05-08-13 |
| c | 12-20-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 12-20-12 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nyu |
| -- | 4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 1 |
| i | 5075866 |
| j | 0 |
| l | audmc |
| o | - |
| p | 50.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 6 |
| v | 7 |
| w | 6 |
| x | 0 |
| y | i14900452 |
| z | 12-20-12 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2012-12-20 | 50.00 | 6 | 7 | HF 5822 .P3 2007 | 5075866 | 2023-11-07 | 50.00 | 2015-07-25 | Books |