Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | American University in Dubai | American University in Dubai | Main Collection | HF 5415.126 5 F678 2012 (Browse shelf(Opens below)) | Available | 5069025 |
HF 5415.126 5 D365 2011 E-marketing : theory and application / | HF 5415.126 5 E225 2013 E-marketing in developed and developing countries : emerging practices / | HF 5415.126 5 F678 2010 Marketing in the age of Google : a non-technical guide to search engine strategy / | HF 5415.126 5 F678 2012 Marketing in the age of Google: your online strategy IS your business strategy / | HF 5415.126 5 G38 2013 Search and social : the definitive guide to real-life content marketing / | HF 5415.126 5 G554 2011 Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships / | HF 5415.126 5 H353 2010 Inbound marketing : get found using Google, social media, and blogs / |
"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"-- Provided by publisher.
Includes bibliographical references and index.
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