MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02510cam a22003614a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
36216 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240430145201.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120103s2012 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011052827 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118231937 (pbk.) : |
| Terms of availability |
19.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1118231937 (pbk.) : |
| Terms of availability |
19.95 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.F678 2012 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.126 5 F678 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fox, Vanessa, |
| Dates associated with a name |
1972- |
| 9 (RLIN) |
128724 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing in the age of Google: |
| Remainder of title |
your online strategy IS your business strategy / |
| Statement of responsibility, etc |
Vanessa Fox. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Rev. and updated |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 254 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"-- |
| -- |
Provided by publisher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 9 (RLIN) |
128725 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet searching. |
| 9 (RLIN) |
128727 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Web search engines. |
| 9 (RLIN) |
128729 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Online marketing. |
| 9 (RLIN) |
128730 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / General. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
128731 |
| 852 1# - LOCATION/CALL NUMBER |
|---|
| -- |
P19.95usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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07-19-12 |
| c |
07-17-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
07-17-12 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
nju |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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0 |
| i |
5069025 |
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0 |
| l |
audmc |
| o |
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73.32 |
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i14038262 |
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07-17-12 |