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Social business by design : transformative social media strategies for the connected company / Dion Hinchcliffe, Peter Kim ; Foreword by Jeff Dachis.
Publication details: San Francisco : Jossey-Bass, 2012.Edition: First editionDescription: ix, 240 pages : illustrations ; 24 cmISBN:- 9781118273210 :
- 1118273214 :
- HF5414 .H56 2012
Contents:
Summary: "How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"-- Provided by publisher.
Adapting organizations to the twenty-first century -- The techniques of social business -- Social business design and strategy.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5414 .H56 2012 (Browse shelf(Opens below)) | Available | 5093427 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5414 .A527 2006 Social marketing in the 21st century / | HF 5414 .D66 2010 Principles and practice of social marketing : an international perspective / | HF 5414 .H37 2007 Social marketing : why should the Devil have all the best tunes? / | HF 5414 .H56 2012 Social business by design : transformative social media strategies for the connected company / | HF 5414 .P75 2001 Brand spirit : how cause related marketing builds brands / | HF 5414 .W44 2011 Hands-on social marketing : a step-by-step guide to designing change for good / | HF5414.5.H37 2001 Harvard Business Review on customer relationship management / Harvard Business School |
"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"-- Provided by publisher.
Includes bibliographical references (p. 217-228) and index.
Adapting organizations to the twenty-first century -- The techniques of social business -- Social business design and strategy.
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