MARC details
| 000 -LEADER |
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| fixed length control field |
02722pam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
36069 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240430145156.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
111221t20122012caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2011052639 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781118273210 : |
| Terms of availability |
29.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1118273214 : |
| Terms of availability |
29.95 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5414 |
| Item number |
.H56 2012 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5414 .H56 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hinchcliffe, Dion. |
| 9 (RLIN) |
3274 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social business by design : |
| Remainder of title |
transformative social media strategies for the connected company / |
| Statement of responsibility, etc |
Dion Hinchcliffe, Peter Kim ; Foreword by Jeff Dachis. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
San Francisco : |
| Name of publisher, distributor, etc |
Jossey-Bass, |
| Date of publication, distribution, etc |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 240 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"-- |
| -- |
Provided by publisher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 217-228) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Adapting organizations to the twenty-first century -- The techniques of social business -- Social business design and strategy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| General subdivision |
Marketing. |
| 9 (RLIN) |
127068 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 9 (RLIN) |
127069 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / General. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
127070 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kim, Peter, |
| Dates associated with a name |
1974- |
| 9 (RLIN) |
127071 |
| 852 1# - LOCATION/CALL NUMBER |
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| -- |
P29.95usd |
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07-10-12 |
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07-05-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
07-05-12 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
cau |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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0 |
| i |
5093427 |
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0 |
| l |
audmc |
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110.07 |
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i13110998 |
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07-05-12 |