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Advertising / William F. Arens, David H. Schaefer, Michael Weigold.
Publication details: New York: McGraw-Hill Irwin, c2012.Description: xiii, 498 p. : col. ill. ; 28 cmISBN:- 9780078028915 (pbk.) :
- 0078028914 (pbk.) :
- M: advertising [Cover title]
- HF5821.A74 A48 2012
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5821 .A74 A48 2012 (Browse shelf(Opens below)) | Available | 5040886 |
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| HF 5821 .A3 1996 Advertising & Markets : A collection of seminal papers. | HF 5821 .A55 2000 Another one bites the grass : making sense of international advertising / | HF 5821 .A74 2002 Contemporary advertising / | HF 5821 .A74 A48 2012 Advertising / | HF 5821 .B53 1995 Strategy in advertising : matching media and messages to markets and motivations / | HF 5821 .B53 1995 Strategy in advertising : matching media and messages to markets and motivations / | HF 5821 .B62 2013 Contemporary advertising and integrated marketing communications / |
Includes bibliographical references (p. 458-473) and indexes.
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