| 000 -LEADER | |
|---|---|
| fixed length control field | 01087nam a22003135 4500 |
| 001 - CONTROL NUMBER | |
| control field | 33724 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111015s2011 xx eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780078028915 (pbk.) : |
| Terms of availability | 77.75 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0078028914 (pbk.) : |
| Terms of availability | 77.75 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Baker & Taylor |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821.A74 |
| Item number | A48 2012 |
| 069 ## - | |
| -- | 09824583 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5821 .A74 A48 2012 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 9 (RLIN) | 1750 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising / |
| Statement of responsibility, etc | William F. Arens, David H. Schaefer, Michael Weigold. |
| 246 14 - VARYING FORM OF TITLE | |
| Title proper/short title | M: advertising |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 498 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 458-473) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 99269 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schaefer, David H. |
| 9 (RLIN) | 1677 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, Michael F., |
| Dates associated with a name | 1958- |
| 9 (RLIN) | 99270 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P77.75usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 10-24-11 |
| c | 10-17-11 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 10-17-11 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nyu |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5040886 |
| j | 0 |
| l | audmc |
| o | - |
| p | 285.34 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 0 |
| w | 1 |
| x | 0 |
| y | i13081457 |
| z | 10-17-11 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2011-10-17 | 285.34 | 1 | HF 5821 .A74 A48 2012 | 5040886 | 2023-11-07 | 285.34 | 2015-07-25 | Books |