Normal view
MARC view
Marketing planning and strategy / subhash C. Jain, George T. Haley.
Publication details: Mason, Ohio : Cengage Learning, c2009.Edition: 8th edDescription: xvii, 643 p.; 29 cmISBN:- 9781426639074 :
- 1426639074 :
- HF5415.13 .J35 2009
Incomplete contents:
INTRODUCTION. 1. Marketing and the concept of planning and strategy, 2. Strategic marketing -- STRATEGIC ANALYSIS. 3.Corporate appraisal, 4. Understanding competition, 5. Focusing on the customer, 6. Scanning the environment -- STRATEGIC CAPABILITIES AND DIRECTION. 7. Measuring strengths and weaknesses, 8. Developing marketing objectives and goals -- STRATEGY IMPLEMENTATION AND CONTROL. 11. Organizational structure, 12. Strategic tools -- MARKETING STRATEGIES. 13. Market strategies, 14. Product strategies, 15. Pricing strategies, 16. Distribution strategies, 17. Promotion strategies, 18. Global market strategies -- Cases.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.13 .J35 2009 (Browse shelf(Opens below)) | Available | 5015510 |
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| HF 5415.13 .H469 2005 Marketing kit for dummies / | HF 5415.13 .H547 1999 Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big / | HF 5415.13 .H57 1984 Cases in marketing management : issues for the 1980s / | HF 5415.13 .J35 2009 Marketing planning and strategy / | HF 5415.13 .K58 2004 The highly effective marketing plan / | HF 5415.13 .K64 1980 Marketing management : analysis, planning, and control / | HF 5415.13 .K64 2000 Marketing management / |
INTRODUCTION. 1. Marketing and the concept of planning and strategy, 2. Strategic marketing -- STRATEGIC ANALYSIS. 3.Corporate appraisal, 4. Understanding competition, 5. Focusing on the customer, 6. Scanning the environment -- STRATEGIC CAPABILITIES AND DIRECTION. 7. Measuring strengths and weaknesses, 8. Developing marketing objectives and goals -- STRATEGY IMPLEMENTATION AND CONTROL. 11. Organizational structure, 12. Strategic tools -- MARKETING STRATEGIES. 13. Market strategies, 14. Product strategies, 15. Pricing strategies, 16. Distribution strategies, 17. Promotion strategies, 18. Global market strategies -- Cases.
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