| 000 -LEADER | |
|---|---|
| fixed length control field | 01559nam a22002895 4500 |
| 001 - CONTROL NUMBER | |
| control field | 30955 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101222s2009 xx eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781426639074 : |
| Terms of availability | 153.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1426639074 : |
| Terms of availability | 153.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Baker & Taylor |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .J35 2009 |
| 069 ## - | |
| -- | 09377695 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.13 .J35 2009 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, Subhash C., |
| Dates associated with a name | 1942- |
| 9 (RLIN) | 145144 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing planning and strategy / |
| Statement of responsibility, etc | subhash C. Jain, George T. Haley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mason, Ohio : |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 643 p.; |
| Dimensions | 29 cm. |
| 505 1# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | INTRODUCTION. 1. Marketing and the concept of planning and strategy, 2. Strategic marketing -- STRATEGIC ANALYSIS. 3.Corporate appraisal, 4. Understanding competition, 5. Focusing on the customer, 6. Scanning the environment -- STRATEGIC CAPABILITIES AND DIRECTION. 7. Measuring strengths and weaknesses, 8. Developing marketing objectives and goals -- STRATEGY IMPLEMENTATION AND CONTROL. 11. Organizational structure, 12. Strategic tools -- MARKETING STRATEGIES. 13. Market strategies, 14. Product strategies, 15. Pricing strategies, 16. Distribution strategies, 17. Promotion strategies, 18. Global market strategies -- Cases. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 9 (RLIN) | 145145 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P153.95usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 01-04-11 |
| c | 12-28-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 12-28-10 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | ohu |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5015510 |
| j | 0 |
| l | audmc |
| o | - |
| p | 565.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i11709753 |
| z | 12-28-10 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2010-12-28 | 565.00 | 2 | HF 5415.13 .J35 2009 | 5015510 | 2023-11-08 | 2015-10-11 | 565.00 | 2015-07-25 | Books |