Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

Publication details: New York : McGraw-Hill/Irwin, 2011.Edition: 18 edDescription: 1 v. (various paging) : col. ill. ; 39 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780073529950 :
0073529958 :

Subject(s):

Marketing -- Management

LOC classification:

HF5415.13 .M369 2011

Summary: Focuses on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This text intends to reflect marketing's best practices and ideas. It extends the strategy planning approach, integrating concepts with the marketing strategy planning model.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.13 .M369 2011 (Browse shelf(Opens below))	Available		5049342

Focuses on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This text intends to reflect marketing's best practices and ideas. It extends the strategy planning approach, integrating concepts with the marketing strategy planning model.

Includes index.

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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

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