| 000 -LEADER | |
|---|---|
| fixed length control field | 01498nam a22003378a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 30899 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144857.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100816s2011 nyu 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010032240 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073529950 : |
| Terms of availability | 225.80 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073529958 : |
| Terms of availability | 225.80 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M369 2011 |
| 069 ## - | |
| -- | 09363011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.13 .M369 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 144800 |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a marketing strategy planning approach / |
| Statement of responsibility, etc | William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various paging) : |
| Other physical details | col. ill. ; |
| Dimensions | 39 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Focuses on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This text intends to reflect marketing's best practices and ideas. It extends the strategy planning approach, integrating concepts with the marketing strategy planning model. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 144801 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P., |
| Titles and other words associated with a name | Ph. D. |
| 9 (RLIN) | 45423 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Fuller form of name | (Edmund Jerome) |
| 9 (RLIN) | 144802 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P225.80usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 12-16-10 |
| c | 12-13-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 12-13-10 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nyu |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5049342 |
| j | 0 |
| l | audmc |
| o | - |
| p | 828.68 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 6 |
| v | 0 |
| w | 6 |
| x | 0 |
| y | i11708852 |
| z | 12-13-10 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2010-12-13 | 828.68 | 7 | 1 | HF 5415.13 .M369 2011 | 5049342 | 2023-11-08 | 2016-01-13 | 828.68 | 2015-07-25 | Books |