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What sticks : Why most advertising fails and how to guarantee yours succeeds Rex Briggs and Greg Stuart.

By: Contributor(s): Publication details: Chicago : Kaplan Pub., c2006.Description: xxi , 275 p. : ill. ; 24 cmISBN:
  • 9781419584336 :
  • 1419584332 :
Subject(s): LOC classification:
  • HF5415 .B666 2006

Includes bibliographical references( p. 259-265 ) and index.

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