Normal view
MARC view
Marketing channels / Anne T. Coughlan ... [et al.].
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006.Edition: 7th edDescription: xxii, 602 p. : ill. ; 25 cmISBN:- 0131913468 (casebound : alk. paper)
- HF5415.129 .M365 2006
Contents:
PART ONE: INTRODUCTION Chapter 1. Marketing Channels: Structure, Functions, and a Framework for Analysis PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY Chapter 2. Segmentation for Marketing Channel Design: Service Outputs Chapter 3. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis Chapter 4. Supply-Side Channel Analysis: Channel Structure and Intensity Chapter 5. Gap Analysis PART THREE: CHANNEL IMPLEMENTATION Chapter 6. Channel Power: Getting It, Using It, Keeping It Chapter 7. Managing Conflict to Increase Channel Coordination Chapter 8. Strategic Alliances in Distribution Chapter 9. Vertical Integration in Distribution Chapter 10. Legal Constraints on Marketing Channel Policies PART FOUR: CHANNEL INSTITUTIONS Chapter 11. Retailing Chapter 12. Wholesaling Chapter 13. Franchising Chapter 14. Supply Chain Management
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.129 (Browse shelf(Opens below)) | Available | 50104 |
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PART ONE: INTRODUCTION Chapter 1. Marketing Channels: Structure, Functions, and a Framework for Analysis PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY Chapter 2. Segmentation for Marketing Channel Design: Service Outputs Chapter 3. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis Chapter 4. Supply-Side Channel Analysis: Channel Structure and Intensity Chapter 5. Gap Analysis PART THREE: CHANNEL IMPLEMENTATION Chapter 6. Channel Power: Getting It, Using It, Keeping It Chapter 7. Managing Conflict to Increase Channel Coordination Chapter 8. Strategic Alliances in Distribution Chapter 9. Vertical Integration in Distribution Chapter 10. Legal Constraints on Marketing Channel Policies PART FOUR: CHANNEL INSTITUTIONS Chapter 11. Retailing Chapter 12. Wholesaling Chapter 13. Franchising Chapter 14. Supply Chain Management
Includes bibliographical references and indexes.
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