| 000 -LEADER | |
|---|---|
| fixed length control field | 01974cam a22003014a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm14140944 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144817.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051014s2006 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005030008 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131913468 (casebound : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm62133705 |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.129 |
| Item number | .M365 2006 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.129 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .M365 2006 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing channels / |
| Statement of responsibility, etc | Anne T. Coughlan ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, NJ : |
| Name of publisher, distributor, etc | Pearson/Prentice Hall, |
| Date of publication, distribution, etc | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 602 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART ONE: INTRODUCTION Chapter 1. Marketing Channels: Structure, Functions, and a Framework for Analysis PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY Chapter 2. Segmentation for Marketing Channel Design: Service Outputs Chapter 3. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis Chapter 4. Supply-Side Channel Analysis: Channel Structure and Intensity Chapter 5. Gap Analysis PART THREE: CHANNEL IMPLEMENTATION Chapter 6. Channel Power: Getting It, Using It, Keeping It Chapter 7. Managing Conflict to Increase Channel Coordination Chapter 8. Strategic Alliances in Distribution Chapter 9. Vertical Integration in Distribution Chapter 10. Legal Constraints on Marketing Channel Policies PART FOUR: CHANNEL INSTITUTIONS Chapter 11. Retailing Chapter 12. Wholesaling Chapter 13. Franchising Chapter 14. Supply Chain Management |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing channels. |
| 9 (RLIN) | 139454 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Coughlan, Anne T. |
| 9 (RLIN) | 47537 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p0.00 |
| -- | 05-13-2008 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 10-15-12 |
| c | 08-07-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 05-13-08 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nju |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 50104 |
| j | 0 |
| l | audmc |
| n | Copy Type:40 - Faculty Textbooks |
| o | - |
| p | 0.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i10912356 |
| z | 08-07-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:40 - Faculty Textbooks | American University in Dubai | American University in Dubai | Main Collection | 2010-08-07 | 0.00 | HF 5415.129 | 50104 | 2023-11-08 | 0.00 | 2015-07-25 | Books |