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A marketer's Guide to measuring results : prove the impact of new media and traditional healthcare marketing efforts / Chris Bevolo.

By: Publication details: Marblehead, MA : Hcpro Inc., 2010.Description: xiv, 201 p.; 21 cmISBN:
  • 9781601467461 (pbk.) :
  • 160146746X (pbk.) :
Subject(s): LOC classification:
  • RA410.56  HF5415.2  HF6161.H7  B48 2010
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