Normal view
MARC view
Strategic planning for public relations / Ronald D. Smith.
Publication details: New York : Routledge, 2009.Edition: 3rd edDescription: xix, 436 p. : ill. ; 24 cmISBN:- 9780415994224 (pbk.) :
- 0415994225 (pbk.) :
- HM1221 .S77 2009
Contents:
Phase one: formative research -- Step 1: analyzing the situation -- Step 2: analyzing the organization -- Step 3: analyzing the publics -- Phase two: strategy -- Step 4: establishing goals and objectives -- Step 5: formulating action and response strategies -- Step 6: developing the message strategy -- Phase three: tactics -- Step 7: selecting communication tactics -- Step 8: implementing the strategic plan -- Phase four: evaluative research -- Step 9: evaluating the strategic plan.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HM 1221 .S77 2009 (Browse shelf(Opens below)) | Available | 5002953 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HM 1221 .P83 2008 Public relations practices : managerial case studies and problems / | HM 1221 .S45 2004 The practice of public relations / | HM 1221 .S45 2004 The practice of public relations / | HM 1221 .S77 2009 Strategic planning for public relations / | HM 1221 .T73 2005 Public relations writing : principles in practice / | HM 1231 .B47 2005 Propaganda / | HM 1231 .J68 2006 Propaganda and persuasion / |
Includes bibliographical references (p. [412]-421) and index.
Phase one: formative research -- Step 1: analyzing the situation -- Step 2: analyzing the organization -- Step 3: analyzing the publics -- Phase two: strategy -- Step 4: establishing goals and objectives -- Step 5: formulating action and response strategies -- Step 6: developing the message strategy -- Phase three: tactics -- Step 7: selecting communication tactics -- Step 8: implementing the strategic plan -- Phase four: evaluative research -- Step 9: evaluating the strategic plan.
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