Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | American University in Dubai | American University in Dubai | Main Collection | HM 1221 .S77 2009 (Browse shelf(Opens below)) | Available | 5002953 |
Includes bibliographical references (p. [412]-421) and index.
Phase one: formative research -- Step 1: analyzing the situation -- Step 2: analyzing the organization -- Step 3: analyzing the publics -- Phase two: strategy -- Step 4: establishing goals and objectives -- Step 5: formulating action and response strategies -- Step 6: developing the message strategy -- Phase three: tactics -- Step 7: selecting communication tactics -- Step 8: implementing the strategic plan -- Phase four: evaluative research -- Step 9: evaluating the strategic plan.
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