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The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid.
Publication details: New York : Fitzroy Dearborn, 2003.Description: 3 v. (xxiii, 1873 p., [72] p. of plates) : ill. ; 29 cmISBN:- 1579581722
- Encyclopedia of advertising
- Advertising age.
- HF5803 .A38 2003
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
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Reference Books
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American University in Dubai | American University in Dubai | Reference Books | REF HF 5803 .A38 2003 v.1 (Browse shelf(Opens below)) | Not for loan | 5176007 | ||
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Reference Books
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American University in Dubai | American University in Dubai | Reference Books | REF HF 5803 .A38 2003 v.2 (Browse shelf(Opens below)) | Not for loan | 5176025 | ||
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Reference Books
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American University in Dubai | American University in Dubai | Reference Books | REF HF 5803 .A38 2003 v.3 (Browse shelf(Opens below)) | Not for loan | 5176043 |
Browsing American University in Dubai shelves, Shelving location: Reference Books Close shelf browser (Hides shelf browser)
| REF HF 5667 .O6728 2004 Auditor's dictionary : terms, concepts, processes, and regulations / | REF HF 5803 .A38 2003 v.1 The Advertising age encyclopedia of advertising / | REF HF 5803 .A38 2003 v.2 The Advertising age encyclopedia of advertising / | REF HF 5803 .A38 2003 v.3 The Advertising age encyclopedia of advertising / | REF HF 5837 .E53 2000 Encyclopedia of major marketing campaigns / | REF HG 151.3 .P38 2002 Dictionary of financial abbreviations / | REF HG 1615.25 .Z46 2006 v.1 Handbok of asset & liability management / |
Includes bibliographical references and index.
Featuring nearly 600 extensively illustrated entries, "The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field and discusses the key aspects of methodology, practice, strategy and theory.
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