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The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid.
Publication details: New York : Fitzroy Dearborn, 2003.Description: 3 v. (xxiii, 1873 p., [72] p. of plates) : ill. ; 29 cmISBN:- 1579581722
- Encyclopedia of advertising
- Advertising age.
- HF5803 .A38 2003
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
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Reference Books
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American University in Dubai | American University in Dubai | Reference Books | REF HF 5803 .A38 2003 v.1 (Browse shelf(Opens below)) | Not for loan | 5176007 | ||
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Reference Books
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American University in Dubai | American University in Dubai | Reference Books | REF HF 5803 .A38 2003 v.2 (Browse shelf(Opens below)) | Not for loan | 5176025 | ||
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Reference Books
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American University in Dubai | American University in Dubai | Reference Books | REF HF 5803 .A38 2003 v.3 (Browse shelf(Opens below)) | Not for loan | 5176043 |
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| REF HF 5621 .M852 2001 Mu'jam Abu Ghazalah lil-muhasabah wa-al-a'mal = Abu-Ghazaleh accountancy & business dictionary : Injilizi-'Arabi, English-Arabic | REF HF 5626 .M239 2009 al-Ma'ayir al-Dawliyah li-E'dad al-Taqarir al-Maliyah : al-bayanat al-rasmiyah kama tam isdariha fi 1 Yanayir 2009 = [International financial reporting standards (IFRSs) 2009 : official pronouncements as issued at 1 January 2009] / | REF HF 5667 .O6728 2004 Auditor's dictionary : terms, concepts, processes, and regulations / | REF HF 5803 .A38 2003 v.1 The Advertising age encyclopedia of advertising / | REF HF 5803 .A38 2003 v.2 The Advertising age encyclopedia of advertising / | REF HF 5803 .A38 2003 v.3 The Advertising age encyclopedia of advertising / | REF HF 5837 .E53 2000 Encyclopedia of major marketing campaigns / |
Includes bibliographical references and index.
Featuring nearly 600 extensively illustrated entries, "The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field and discusses the key aspects of methodology, practice, strategy and theory.
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